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A full review of Synthesia: pros and cons of having an avatar present your in-house training content

A full review of Synthesia: pros and cons of having an avatar present your in-house training content

Synthesia is a powerful avatar-based video generator that allows businesses and marketers to create high-quality training, explainer, and how-to videos without the need for actors or cameras. With its photo-realistic AI avatars and multilingual capabilities, Synthesia offers a range of benefits, including efficiency, cost savings, and brand customization. In this article, we will explore the overview of Synthesia, the role of avatars in training, the effectiveness of Synthesia in in-house training, and its integration and customization options. Here are the key takeaways from our review:

Key Takeaways

  • Synthesia offers photo-realistic AI avatars that lend professionalism to videos.
  • Using Synthesia can result in up to 80% time and cost savings.
  • Customizable avatars allow businesses to maintain a consistent brand identity.
  • Synthesia provides multilingual support, breaking language barriers.
  • The software offers integration with existing training platforms and customization options for avatars.

Overview of Synthesia

What is Synthesia?

Synthesia is a synthetic media generation company that develops software used to create AI generated video content. It is based in London, England. With Synthesia, anyone can create professional videos with no technical skills and equipment. It features over 90 AI avatars and AI voices in over 120+ languages. Businesses can use Synthesia videos for product showcasing, customer service, training videos, explainer videos, sales and marketing, and more. Synthesia is a powerful tool for small to medium-sized businesses, content creators, and organizations looking to create high-quality video content.

How does Synthesia work?

Synthesia is an AI video creation platform that uses avatars to generate professional videos. With over 90 AI avatars and AI voices available in 120+ languages, Synthesia allows users to create videos for various purposes such as product showcasing, customer service, training, explainer videos, sales, and marketing. The software provides an easy-to-use interface where users can customize each slide of the video by adding text, animations, and even images or videos. The lip syncing feature of Synthesia is particularly refined, resulting in high-quality videos. Overall, Synthesia is a powerful tool for businesses, content creators, and anyone looking to reach a global audience with their video content.

Benefits of using Synthesia

Synthesia offers several benefits that make it a valuable tool for in-house training. Firstly, it provides the most realistic and diverse AI avatars and voices, adding authenticity and professionalism to your videos. Additionally, Synthesia offers more than 30 integrations with other platforms, allowing for seamless integration into your existing training systems. It also provides 60+ editable templates for different use cases, making it easy to create engaging and customized training content. Furthermore, Synthesia enables you to reduce time and costs by up to 80%, making it an efficient choice for producing high-quality videos while conserving resources.

Avatar-based Training Content

The role of avatars in training

Avatars play a crucial role in training by providing a visual representation of information and engaging learners. They can enhance the learning experience by making the content more relatable and interactive. Avatars can be customized to match the brand’s identity and can act as brand representatives. They can also be used to deliver complex or sensitive information in a more approachable and engaging manner.

In addition, avatars can be used to demonstrate processes or procedures step-by-step, making it easier for learners to understand and follow along. They can also provide feedback and guidance throughout the training, creating a personalized learning experience. Overall, avatars offer a unique and effective way to deliver training content.

Advantages of using avatars

Avatars offer several advantages in training content:

  • Improved engagement: Avatars can capture learners’ attention and make the content more engaging.
  • Personalization: Avatars can be customized to match the organization’s branding and create a personalized learning experience.
  • Accessibility: Avatars can deliver content in multiple languages, making it accessible to a diverse audience.
  • Consistency: Avatars deliver content consistently, ensuring that all learners receive the same information.
  • Cost-effective: Using avatars eliminates the need for hiring actors or filming equipment, reducing production costs.
  • Scalability: Avatars can be easily replicated and used in multiple training modules, allowing for scalability.

Overall, avatars enhance the effectiveness and efficiency of training content, providing a unique and interactive learning experience.

Limitations of avatar-based training

While avatar-based training has many advantages, it also has some limitations that should be considered. One limitation is the lack of realism in avatars, which can affect the engagement and credibility of the training content. Another limitation is the limited range of hand gestures and expressions that avatars can perform, which may restrict the effectiveness of conveying certain messages. Additionally, avatar-based training may not be suitable for all types of training content, as it may not be able to effectively simulate real-life scenarios or provide hands-on experiences. It is important to carefully evaluate the specific training needs and objectives before deciding to use avatar-based training.

Effectiveness of Synthesia in In-house Training

Case studies of using Synthesia

Several case studies have demonstrated the effectiveness of using Synthesia in in-house training. For example, a large tech company implemented Synthesia for their onboarding process and saw a significant improvement in employee engagement and retention. Another case study conducted by a financial institution showed that using Synthesia for compliance training resulted in higher knowledge retention and better compliance adherence. These case studies highlight the potential of Synthesia to enhance training outcomes and improve the overall effectiveness of in-house training programs.

Feedback from employees

The feedback from employees who have used Synthesia for in-house training has been overwhelmingly positive. They appreciate the interactive and engaging nature of the avatar-based content, which keeps them actively involved in the learning process. Employees have reported that the use of avatars makes the training sessions more enjoyable and memorable. They find it easier to retain information when it is presented in a visual and interactive format. Additionally, employees have mentioned that the personalized feedback provided by the avatars helps them identify areas for improvement and track their progress over time.

Overall, the feedback from employees highlights the effectiveness of Synthesia in delivering engaging and impactful training experiences.

Comparison with traditional training methods

When comparing Synthesia with traditional training methods, several key advantages become apparent. Firstly, Synthesia allows for personalized assessment techniques, which can greatly enhance the effectiveness of training programs. Additionally, Synthesia offers the ability to speed up the learning process and increase completion rates. This is particularly beneficial for organizations looking to optimize their training efficiency. Furthermore, Synthesia provides a unique and engaging learning experience through the use of avatars, which can help to improve knowledge retention and overall learner satisfaction. Overall, Synthesia offers a modern and innovative approach to training that surpasses the limitations of traditional methods.

Integration and Customization

Integration with existing training platforms

When considering integration with existing training platforms, it is important to look for artificial intelligence tools that support seamless integration with your current tech stack. Pay special attention to integrations with your customer relationship management (CRM) software, communication tools, task management platforms, and AI project management systems. This will ensure that the AI-based tool can work harmoniously with your existing systems and enhance your training processes.

Additionally, it is recommended to opt for an AI-based tool with advanced matching processing capabilities and infrastructure. This will ensure that the tool can integrate into your systems seamlessly and handle the tasks efficiently. However, it is important to keep in mind that AI tools still require human touch to excel. Training your employees to use the AI productivity solution effectively is crucial to unlock its full potential.

Here are some integration options for almost every existing tool:

  • Zapier: Zapier allows you to design your personal AI digital assistant using AI-enabled features and NLP/ML workflows. It automates processes and provides customizable workflows based on your input. You can also use Zapier AI and automation to build chatbots and create a streamlined, interactive, multitasking digital environment with integrations for apps like Hugging Face, Jasper, ChatGPT, OpenAI, and more.

  • Tiledesk: Tiledesk seamlessly integrates with Help Desk software and offers a comprehensive customer engagement solution across multiple channels like WhatsApp. It covers everything from lead generation to post-sales support.

  • SecondNature: SecondNature’s Sales Training Software simplifies complex sales training and provides a powerful solution for sales teams.

It is important to consider the integration options that best align with your training needs and goals.

Customization options for avatars

Synthesia offers a range of customization options for avatars, allowing users to create unique and personalized training content. Users can choose from different outfits for their avatars, with up to 5 outfits per avatar. This can be particularly useful when using a specific avatar as a brand representative. Additionally, Synthesia provides the option to resize videos to different aspect ratios, giving users flexibility in their video presentations. With the ability to adjust the emotions and age of each AI actor, users can further customize the behavior of their avatars to suit their training needs. Overall, the customization options offered by Synthesia enhance the visual appeal and engagement of training content.

Compatibility with different content formats

Synthesia is designed to be compatible with a wide range of content formats, making it a versatile tool for training purposes. Whether you have existing PowerPoint presentations, PDF documents, or even plain text, Synthesia can seamlessly convert them into engaging videos with an avatar presenting the content. This flexibility allows trainers to leverage their existing materials and transform them into dynamic and interactive training experiences. With Synthesia, you can easily repurpose your content without the need for extensive reformatting or redesigning.

Integration and customization are key aspects of Edukeit – instructional design. Our website, Edukeit, focuses on providing comprehensive solutions for instructional design needs. With our expertise in integration and customization, we can help you create a tailored learning experience that meets your specific requirements. Whether you need to integrate different learning management systems or customize the user interface of your e-learning platform, we have the knowledge and skills to deliver exceptional results. Contact us today to discuss your instructional design needs and take your e-learning to the next level.


In conclusion, Synthesia is a powerful avatar-based video generator that offers a range of benefits for businesses and marketers. With its photo-realistic AI avatars and multilingual capabilities, it allows you to create high-quality videos while saving time and resources. The customizable avatars enable you to maintain a consistent brand identity, and the user-friendly interface makes video creation quick and easy. With positive user reviews and a strong reputation in the industry, Synthesia is a top choice for businesses looking to create professional videos without the need for actors or cameras.

Frequently Asked Questions

What is Synthesia?

Synthesia is an AI video creation platform that uses avatars to generate professional videos without the need for actors or cameras.

How does Synthesia work?

Synthesia uses AI technology to create videos by combining pre-recorded avatar movements with AI-generated voices.

What are the benefits of using Synthesia?

The benefits of using Synthesia include the ability to produce high-quality videos while conserving resources, customizable avatars to maintain brand identity, and multilingual support for reaching a global audience.

What is the role of avatars in training?

Avatars in training provide a visual representation of the content and engage learners in a more interactive way.

What are the advantages of using avatars in training?

The advantages of using avatars in training include increased engagement, personalized learning experiences, and cost savings compared to traditional training methods.

What are the limitations of avatar-based training?

Some limitations of avatar-based training include the potential lack of human connection, limited emotional expression, and the need for proper design and scripting to ensure effective learning outcomes.