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Crafting Success: A Case Study on "How to Think Like a Female Founder"

Crafting Success: A Case Study on “How to Think Like a Female Founder”

In the world of e-learning, creating content that resonates with the audience and meets the stringent requirements of leading online course platforms is a challenging feat. This case study explores a successful project undertaken by Edukeit, hired by AllBright, a renowned members’ club dedicated to empowering women. The project, titled “How to Think Like a Female Founder,” was designed for publication on FutureLearn, a prestigious online course platform in the UK. This case study delves into the project’s objectives, challenges, methodology, and outcomes, providing insights into effective instructional design and content creation.

Project Overview

AllBright’s ambition to design a program focusing on the entrepreneurial mindset led to the conception of an expert-led, video-driven course. The course aimed to guide learners on how to embody the entrepreneurial spirit, inspired by insights from successful businesswomen. The initial challenge was significant: a previous course submission had been rejected by FutureLearn, setting a high bar for quality and engagement.


  • To create an engaging, informative course accepted by FutureLearn on the first submission.
  • To develop 80 modules incorporating videos, worksheets, and interactive forum prompts.
  • To deliver content that encapsulates the essence of thinking like a female founder, based on the book by AllBright’s co-founders (Debbie Wosskow and Anna Jones), 📔”Believe Build Become: How to Supercharge Your Career“.


Edukeit embarked on the project with a clear, structured approach:

  1. Conceptualisation: Starting with the entrepreneurial mindset as the core theme, the course was envisioned to draw upon the expertise of four business experts across the UK. The structure and content were meticulously planned to cover Business, Business Management, Business Coaching, and the Entrepreneurial Mindset.
  2. Content Creation: Edukeit produced all course materials, including storyboard content, MCQs, and PDFs. This process involved interviewing the selected experts, writing comprehensive texts, and formulating learning objectives for each chapter.
  3. Production: Working closely with AllBright’s video production and design teams in London, Edukeit oversaw the creation of video content and the compilation of unique resources such as worksheets to complement the learning experience.
  4. Integration and QA: The course was seamlessly integrated onto the FutureLearn platform, meeting all specified requirements. Edukeit also meticulously proofread subtitles to ensure accuracy and coherence.

Challenges and Solutions

  • Quality Assurance: Ensuring the course met FutureLearn’s standards required a deep understanding of the platform’s criteria and a commitment to excellence in content creation and instructional design.
  • Expert Coordination: Interviewing experts and translating their insights into accessible, engaging content necessitated careful planning and clear communication.
  • 🎞️ Visuals in Portfolio


  • ⏳The course was accepted by FutureLearn at the first submission, a testament to the quality and relevance of the content.
  • It featured 80 modules that blended expert interviews with practical learning activities, achieving a comprehensive exploration of the entrepreneurial mindset.
  • Launched on November 23, 2020, the course received positive feedback for its innovative approach and impactful learning experience.
  • 📲 Course link


The “How to Think Like a Female Founder” project exemplifies the power of strategic instructional design and expert collaboration in creating successful e-learning content. By meeting the specific needs and standards of FutureLearn, Edukeit not only overcame the initial rejection faced by AllBright but also set a new benchmark for quality in online education. This case study demonstrates that with the right approach, challenges in e-learning content creation can be transformed into opportunities for innovation and success.

About Edukeit

As a seasoned professional in instructional design and e-learning consultancy, Edukeit brought to this project a wealth of experience and a deep understanding of what makes digital education effective. Their expertise in content creation, pedagogical engineering, and project management was instrumental in delivering a course that not only met but exceeded expectations.