Viatris UK | Digital Consultant – Copywriting & Campaign Strategy – December 2024 – September 2025
∙ Led strategic copywriting and digital campaign execution for Dymista’s 13-year milestone, developing an interactive,
ABPI-compliant email sequence designed to re-engage HCPs and reinforce brand positioning ahead of generic
competition.
∙ Designed campaign messaging architecture aligned with end-of-lifecycle brand strategy. Created compliant, high-impact
digital assets to sustain visibility prior to generic market entry.